Hello.

With over 25 years experience in creating meaningful and thoughtful designs and a history of creative leadership, I'm continually fascinated by how design can solve the needs of my audience. I’m motivated ... and a motivator ... who thrives in fast-paced environments where I can roll up my sleeves and work with my team to get the job done.

Frank Sorbello

What I Do

I believe effective creative leadership requires experience and a willingness to jump in and do the work if needed. Below is a sampling of some of the skills I've mastered throughout my years in the business ... skills that I use every day to deliver beautiful and thoughful work.

Creative Leadership

Experienced in building and leading creative/development teams.

UX/UI

Able to synthesize and interpret research in order to deliver meaningful user experiences.

Web Application Design

Well-versed in all modern product design philosophies.

Experience

Senior UX Designer

Senior UX Product Designer

The Vanguard Group OCT 2019 – Present

Product Research, User Studies, UX/UI Design and Development, Feature Enhancement, Product Integrity Testing

Creative Director

Creative Director

Triad Retail Media SEP 2008 – JUN 2019

Creative/Team Leadership, Brand Development, Social Media Growth, Website Traffic Growth (SEO), Website UI Development, Marketing Initiatives, Email Marketing

Web Design Manager

Web Design Manager

FAIRWINDS Credit Union APR 2008 – SEP 2008

Brand Development, Website Traffic Growth (SEO), Website UI Development, Marketing Initiatives, Email Marketing, Team Leader

Rowan University

English Major

Majored in American Literature and Secondary Education tracks

AI for Product Designers

Maven

AI for Product Designers OCTOBER 19, 2024

Skills learned:

  • Analyzed the latest trends in applying AI to product design
  • Explored the capabilities and constraints of AI in product design
  • Became proficient in crafting tailored AI prompts for diverse goals and scenarios
  • Became proficient in leveraging AI in Figma to achieve optimal outcomes

Creative Leadership

Web/Application Design

Marketing

Figma

HTML/CSS

SEO

Featured Projects

Testimonials

  •   As a Product Owner at Vanguard, I have spent the past two years working with Frank and have enjoyed every minute of it. Time and time again, Frank went above and beyond as a designer. He actively partnered with the development team to ensure design standards were met and became a driving force for our product's design. I can say without hesitation that without Frank, we would not have had anywhere near the success that were were able to achieve.  

    Jim Kuhn, PMP
    Jim Kuhn, PMP Product Owner, Vanguard
  •   Frank has been my mentor for more than 10 years. I have always been impressed by his commitment, professionalism and admirable personal qualities. He has one of the best personalities I have ever had the joy of working with. He is always willing to help others, take charge in difficult situations, present / communicate creative ideas, develop strategies for campaigns, and doing it all with a smile.  

    David Bermudez
    David Bermudez Senior Art Director
  •   Creative, knowledgeable and a great leader. I had the pleasure to work with Frank for close to four years. As Creative Director he has a great sense of design and is able to anticipate what the client's needs are in order to effectively produce designs that are engaging to the client's audience. He is a pleasure to work with and I highly recommend Frank.  

    Axel Tirado
    Axel Tirado Creative + Art Direction / Design Professional
  •   There are so many great things I can say about Frank. He's strategic, passionate, punctual and never backs down from a challenge. You know that anything he touches is going to come back to you exactly what you envisioned plus some. He's an amazing leader and creative lead and you know you can count on him for anything. He is a great leader and team player and will always help everyone achieve success, but also isn't afraid to confront challenges and push back if it's not the best way forward.  

    Laura Woods
    Laura Woods Senior Manager, Omnichannel Operations
  •   A no non-sense marketer with a mindset and expertise of a customer relations liaison. Frank is a pleasure to work with, as many would say. He understands his clients needs, and his teams ability to deliver an amazing product. Each and every time, he displayed a knack for ingenuity and resourcefulness without being dogmatic or oppressive, rather he led as a humble leader willing to fight the good fight.  

    Cear Abueg
    Cesar Abueg Principal Experience Designer
  •   Frank is a great leader and I've learned so much from him every step of the way. He's always done his best to set his team members up for success and ensured that they have the ability to achieve their highest potential. Frank's knowledge, professionalism, client relations, attentiveness to his employees and team members and his calm when faced with adversity have set the ultimate example for anyone who's been fortunate enough to work with him.  

    Juan Cortes
    Juan Cortes Manager, UX

Contact Me

LOCATION

The Suburbs, Philadelphia, PA

LET'S TALK

321 663 3005

EMAIL

fsorbello@gmail.com